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Author Question: One general objective for assessing website advertising effectiveness is to assess the exposure ... (Read 23 times)

RODY.ELKHALIL

  • Hero Member
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  • Posts: 591
on: Jun 29, 2018
One general objective for assessing website advertising effectiveness is to assess the exposure value of a website or online ad.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The revenue differential between a branded item and a corresponding private labeled item is known as _____.
 a. brand differential
  b. revenue value
  c. revenue premium
  d. branded equity
  e. equity revenue


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chreslie

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

c


RODY.ELKHALIL

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  • Posts: 591
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

ricroger

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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