In programmatic advertising, the process is facilitated by demand ...

[123654777]

In programmatic advertising, the process is facilitated by demand side platforms (DSPs) that help the buying of ad space on the open market and supply side platforms (SSPs) that help match the unsold ad inventory.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Successful brands employ just one or two marcom tools in order to satisfy the brand's positioning strategy.
 a. True
  b. False
 Indicate whether the statement is true or false

[Jordin Calloway]

Answer to Question 1

True

Answer to Question 2

False