Author Question: How does advertising typically evolve on social media platforms? a. Platforms offer some form of ... (Read 259 times)

Themember4 · **on:** Jun 28, 2018

How does advertising typically evolve on social media platforms?
a. Platforms offer some form of promoted content and stop there.
b. Platforms try to resist the influence of advertising but eventually cave when the opportunity proves too lucrative.
c. Platforms offer as many advertising formats as they can think of and then keep the ones that work.
d. Platforms begin by monetizing whatever the content of their platform is.

Question 2

Discuss the three types of green advertising appeals and provide an example of each.

diana chang · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

d

Answer to Question 2

The three types of green advertising appeals are:
1 . Ads that address a relationship between a product/service and the biophysical environment. The example given in the text is an ad for Shell and how they found ways to make large scale production and a commercial reality for producing ethanol from agricultural wastes. Another example is o.b. tampons touting their lack of applicators as generating less waste.
2 . Ads that promote a green lifestyle without highlighting a product or service. Some companies, such as Ben & Jerry's, promote environmental awareness but not necessarily their specific products.
3 . Ads that present a corporate image of environmental responsibility. Examples could be how companies have complied with environmental initiatives before they were enforceable by law or are not even law.