Author Question: The website for a brand is an invaluable advertising medium for conveying information about the ... (Read 41 times)

Arii_bell

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The website for a brand is an invaluable advertising medium for conveying information about the brand, its character, and its promotional offerings.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Brand image can be thought of in terms of the types of associations that come to the customer's or consumer's mind when contemplating a particular brand.
 a. True
  b. False
 Indicate whether the statement is true or false



raenoj

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Answer to Question 1

True

Answer to Question 2

True



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