This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Publicity and advertising are alike in that both _____. a. are paid for by the company b. usually ... (Read 120 times)

bio_gurl

  • Hero Member
  • *****
  • Posts: 524
on: Jun 29, 2018
Publicity and advertising are alike in that both _____.
 a. are paid for by the company
  b. usually come in the form of news items or editorial comments about a company's products or services
  c. attempt to stimulate short-term buyer behavior
  d. are nonpersonal communication
  e. All of these are correct.

Question 2

Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior?
 a. sales promotion
  b. advertising
  c. publicity
  d. personal selling
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

apple

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

a


bio_gurl

  • Member
  • Posts: 524
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

nathang24

  • Member
  • Posts: 314
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

The Stillwater Mining Company The Stillwater Mining Company
Look-Alike and Sound-Alike Drug Names Look-Alike and Sound-Alike Drug Names
Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product
Pharmaceutical Company Representatives Pharmaceutical Company Representatives
Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ... Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ...
Your company advertises all prices on the menu board as a final price, including HST of 13%. A ... Your company advertises all prices on the menu board as a final price, including HST of 13%. A ...
Video: Epinephrine/NE (heart rate, altered blood flow, glycogenolysis & bronchodilation)

For a complete list of videos, visit our video library