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Author Question: Publicity and advertising are alike in that both _____. a. are paid for by the company b. usually ... (Read 64 times)

bio_gurl

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on: Jun 29, 2018
Publicity and advertising are alike in that both _____.
 a. are paid for by the company
  b. usually come in the form of news items or editorial comments about a company's products or services
  c. attempt to stimulate short-term buyer behavior
  d. are nonpersonal communication
  e. All of these are correct.

Question 2

Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior?
 a. sales promotion
  b. advertising
  c. publicity
  d. personal selling
  e. All of these are correct.


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apple

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

a


bio_gurl

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

tranoy

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Reply 3 on: Yesterday
Gracias!

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