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Author Question: Many brand managers and their agencies have increased the role of TV in their marcom budgeting ... (Read 79 times)

CQXA

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on: Jun 29, 2018
Many brand managers and their agencies have increased the role of TV in their marcom budgeting because TV advertising is more cost-efficient than digital advertising
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Successful marketing communication requires building relationships between brands and their consumers/customers.
 a. True
  b. False
 Indicate whether the statement is true or false


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kingfahad97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


CQXA

  • Member
  • Posts: 546
Reply 2 on: Jun 29, 2018
Excellent

dawsa925

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  • Posts: 326
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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