Author Question: When products in an industry are relatively homogeneous and price is a key purchase consideration, ... (Read 127 times)

HudsonKB16 · **on:** Jun 29, 2018

When products in an industry are relatively homogeneous and price is a key purchase consideration,
A) competition-based pricing becomes more important.
B) demand-based pricing dominates pricing decisions.
C) firms tend to use secondary-market pricing.
D) cost-based methods like markup pricing are dominant.
E) customary pricing is often used.

Question 2

Competition-based pricing is
A) used when costs and revenues are secondary to competitors' prices.
B) not useful as a method of increasing market share.
C) not useful if the competing products are homogeneous.
D) not able to increase sales.
E) used when competing products are heterogeneous.