When products in an industry are relatively homogeneous and price ...

[HudsonKB16]

When products in an industry are relatively homogeneous and price is a key purchase consideration,
 A) competition-based pricing becomes more important.
  B) demand-based pricing dominates pricing decisions.
  C) firms tend to use secondary-market pricing.
  D) cost-based methods like markup pricing are dominant.
  E) customary pricing is often used.

Question 2

Competition-based pricing is
 A) used when costs and revenues are secondary to competitors' prices.
  B) not useful as a method of increasing market share.
  C) not useful if the competing products are homogeneous.
  D) not able to increase sales.
  E) used when competing products are heterogeneous.

[taylorsonier]

Answer to Question 1

A

Answer to Question 2

A

[HudsonKB16]

Excellent

[nanny]

Gracias!