Brand equity is a customer's favorable attitude toward a specific ...

[misspop]

Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.
 
 Indicate whether the statement is true or false

Question 2

Pricing decisions can be based on determining whether the demand for a product is price elastic or price inelastic.
 
 Indicate whether the statement is true or false

[Brenm]

Answer to Question 1

False

Answer to Question 2

True