Brand insistence is the degree of brand loyalty in which a ...

[jjjetplane]

Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.
 
 Indicate whether the statement is true or false

Question 2

Price elasticity of demand measures the sensitivity of demand to changes in price.
 
 Indicate whether the statement is true or false

[vickybb89]

Answer to Question 1

True

Answer to Question 2

True

[jjjetplane]

Gracias!

[gcook]

Thanks for the timely response, appreciate it