Brand preference is a degree of brand loyalty in which a customer ...

[folubunmi]

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.
 
 Indicate whether the statement is true or false

Question 2

The idea behind prestige demand is that many prestige products seem to sell better at a high price than at a low price.
 
 Indicate whether the statement is true or false

[Juro]

Answer to Question 1

True

Answer to Question 2

True

[folubunmi]

Gracias!

[Joy Chen]

Thanks for the timely response, appreciate it