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Author Question: Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over ... (Read 88 times)

folubunmi

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on: Jun 29, 2018
Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.
 
 Indicate whether the statement is true or false

Question 2

The idea behind prestige demand is that many prestige products seem to sell better at a high price than at a low price.
 
 Indicate whether the statement is true or false


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Juro

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

True


folubunmi

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Reply 2 on: Jun 29, 2018
Gracias!

upturnedfurball

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Reply 3 on: Yesterday
Excellent

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