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Author Question: Nathan recently purchased a floor lamp from IKEA. The floor lamp came in a compact cardboard box and ... (Read 110 times)

Awilson837

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on: Jun 29, 2018
Nathan recently purchased a floor lamp from IKEA. The floor lamp came in a compact cardboard box and assembly was required. This is an example of ____ packaging.
 A) secondary-use
  B) multiple
  C) category-consistent
  D) innovative
  E) handling-improved

Question 2

Marketers have more difficulty adjusting their prices than they do any other marketing mix variable.
 
 Indicate whether the statement is true or false


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31809pancho

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

False


Awilson837

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ricroger

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Reply 3 on: Yesterday
Wow, this really help

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