Author Question: Nathan recently purchased a floor lamp from IKEA. The floor lamp came in a compact cardboard box and ... (Read 86 times)

Awilson837 · **on:** Jun 29, 2018

Nathan recently purchased a floor lamp from IKEA. The floor lamp came in a compact cardboard box and assembly was required. This is an example of ____ packaging.
A) secondary-use
B) multiple
C) category-consistent
D) innovative
E) handling-improved

Question 2

Marketers have more difficulty adjusting their prices than they do any other marketing mix variable.

Indicate whether the statement is true or false