Author Question: In marketing, family packaging means A) packaging products in a quantity suitable for use for an ... (Read 161 times)

nenivikky · **on:** Jun 29, 2018

In marketing, family packaging means
A) packaging products in a quantity suitable for use for an average-sized family.
B) putting a set of related products all in the same package.
C) making all of a company's or product line's packaging look similar.
D) putting the same brand name on all of a company's products.
E) designing and selling only products that are related.

Question 2

When Cadillac buys headlights from Delco (both of which are divisions of General Motors), ____ pricing occurs.
A) base-point
B) zone
C) transfer
D) uniform geographic
E) matrix