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Author Question: Duncan Hines Brownie Mix has revised its packaging with the words Real Hershey's Chocolate In the ... (Read 114 times)

ahriuashd

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Duncan Hines Brownie Mix has revised its packaging with the words Real Hershey's Chocolate In the Mix on its box. This is an example of ____ .
 A) Brand extension
  B) Brand licensing
  C) Family branding
  D) Co-branding
  E) Cohort branding

Question 2

Monopolies usually keep their prices at a level that generates a reasonable, but not excessive, return primarily because
 A) they want to avoid new competitors entering their market.
  B) they want to avoid government regulations on their pricing.
  C) they try to satisfy the demands of value-conscious consumers.
  D) firms can increase market share more rapidly this way.
  E) customers will discontinue use of these products if prices rise.



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kingdude89

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Answer to Question 1

D

Answer to Question 2

B





 

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