Author Question: Hershey Corporation wants to add additional chocolate kisses to each bag of its popular candy while ... (Read 95 times)

jlmhmf · **on:** Jun 28, 2018

Hershey Corporation wants to add additional chocolate kisses to each bag of its popular candy while keeping the
current price constant. Hershey wonders if the additional candies would cause sales to increase enough to offset the
higher costs. What type of primary data research should the company use to answer this question.
a. Conduct focus group interviews in a laboratory setting.
b. Use telephone interviews with current and potential customers.
c. Use observation research.
d. Use experimental research.
e. Use mail surveys with current customers.

Question 2

Two types of external searches are prepurchase search and ongoing search.

Indicate whether the statement is true or false