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Author Question: Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price ... (Read 101 times)

809779

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on: Jun 29, 2018
Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price constant at 2.95 . Hershey wonders if the additional candies would cause sales to increase; enough to offset the higher costs. What type of primary data research should the company use to answer this question.
 a. Conduct focus group interviews in a laboratory setting.
  b. Use telephone interviews with current and potential customers.
  c. Use observation research.
  d. Use experimental research.
  e. Use mail surveys with current customers.

Question 2

The outcome variable that is influenced by the manipulation of another variable(s) is called
  the __________ variable.
 a. causal
  b. independent
  c. descriptive
  d. dependent
  e. resultant


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Galvarado142

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

D


809779

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

kilada

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Reply 3 on: Yesterday
:D TYSM

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