Hershey Corporation wants to add five additional kisses to its ...

[809779]

Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price constant at 2.95 . Hershey wonders if the additional candies would cause sales to increase; enough to offset the higher costs. What type of primary data research should the company use to answer this question.
 a. Conduct focus group interviews in a laboratory setting.
  b. Use telephone interviews with current and potential customers.
  c. Use observation research.
  d. Use experimental research.
  e. Use mail surveys with current customers.

Question 2

The outcome variable that is influenced by the manipulation of another variable(s) is called
  the __________ variable.
 a. causal
  b. independent
  c. descriptive
  d. dependent
  e. resultant

[Galvarado142]

Answer to Question 1

D

Answer to Question 2

D

[809779]

TYSM

[emsimon14]

Excellent