Author Question: Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price ... (Read 100 times)

809779 · **on:** Jun 29, 2018

Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price constant at 2.95 . Hershey wonders if the additional candies would cause sales to increase; enough to offset the higher costs. What type of primary data research should the company use to answer this question.
a. Conduct focus group interviews in a laboratory setting.
b. Use telephone interviews with current and potential customers.
c. Use observation research.
d. Use experimental research.
e. Use mail surveys with current customers.

Question 2

The outcome variable that is influenced by the manipulation of another variable(s) is called
the __________ variable.
a. causal
b. independent
c. descriptive
d. dependent
e. resultant