Author Question: Melissa needs some spaghetti sauce and always buys Ragu. However, her local supermarket is out of ... (Read 63 times)

shofmannx20 · **on:** Jun 29, 2018

Melissa needs some spaghetti sauce and always buys Ragu. However, her local supermarket is out of Ragu and, since Melissa wants to get home to cook dinner, she settles for Prego. Melissa has brand ____ for Ragu and brand ____ for Prego.
A) insistence; recognition
B) insistence; preference
C) loyalty; preference
D) preference; recognition
E) preference; loyalty

Question 2

Ethan is an operations unit manager for Morningstar Foods. So far in developing his monthly budget, he has identified the following costs: Overhead at 120,000; Packaging at 70,000; Advertising at 60,000; Salaries at 400,000; Food production at 90,000; and Distribution at 22,000. The fixed costs in this situation would be
A) overhead, packaging, advertising, salaries, food production, and distribution.
B) overhead, packaging, advertising, salaries, and distribution.
C) overhead, advertising, distribution, and salaries.
D) overhead, advertising, and salaries.
E) overhead.