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Author Question: Depending on the length of time it takes them to adopt a new product, people can be divided into ... (Read 124 times)

joe

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Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
 A) late adopters.
  B) non-adopters.
  C) innovators.
  D) middle adopters.
  E) middle majority.

Question 2

Which of the following statements is true about rebates?
 
 A) Customers generally do not view the rebate process as complicated.
  B) Mail-in rebates are most effective in situations where consumers require a reason to purchase an item.
  C) Products associated with rebates are typically strong sellers.
  D) Rebates do not degrade a product's image or desirability.
  E) Marketers use rebates as a substitute for coupons.



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dmurph1496

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Answer to Question 1

C

Answer to Question 2

B




joe

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


patma1981

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Reply 3 on: Yesterday
Excellent

 

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