Depending on the length of time it takes them to adopt a new ...

[joe]

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
 A) late adopters.
  B) non-adopters.
  C) innovators.
  D) middle adopters.
  E) middle majority.

Question 2

Which of the following statements is true about rebates?
 
 A) Customers generally do not view the rebate process as complicated.
  B) Mail-in rebates are most effective in situations where consumers require a reason to purchase an item.
  C) Products associated with rebates are typically strong sellers.
  D) Rebates do not degrade a product's image or desirability.
  E) Marketers use rebates as a substitute for coupons.

[dmurph1496]

Answer to Question 1

C

Answer to Question 2

B

[joe]

Thanks for the timely response, appreciate it

[ecabral0]

Gracias!