Signs, counter pieces, racks, and self-service cartons are all ...

[rmenurse]

Signs, counter pieces, racks, and self-service cartons are all forms of
 A) in-store attention grabbers.
  B) demonstrations.
  C) retail media.
  D) premiums.
  E) point-of-purchase displays.

Question 2

Explain the major stages of the product adoption process.

[manuelcastillo]

Answer to Question 1

E

Answer to Question 2

The stages of the product adoption process are awareness, interest, evaluation, trial, and adoption. In the first stage, when individuals become aware that the product exists, they have little information about it and are not concerned about obtaining more. Consumers enter the interest stage when they are motivated to get information about the product's features, uses, advantages, disadvantages, price, or location. During the evaluation stage, individuals consider whether the product will satisfy certain criteria that are crucial to meeting their specific needs. In the trial stage, they use or experience the product for the first time, possibly by purchasing a small quantity, taking advantage of free samples, or borrowing the product from someone. Individuals move into the adoption stage by choosing a specific product when they need a product of that general type. Entering the adoption process does not mean that the person will eventually adopt the new product. Rejection may occur at any stage, including the adoption stage. Both product adoption and product rejection can be temporary or permanent.

[rmenurse]

Thank you

[manuelcastillo]

Happy to help you