In establishing sales promotion objectives, a marketer should ...

[folubunmi]

In establishing sales promotion objectives, a marketer should always
 A) concentrate on activities that will increase consumer demand.
  B) focus on consumers.
  C) focus on resellers.
  D) be defensive in the methods used.
  E) align objectives with the organization's overall objectives.

Question 2

What is a product? Provide an example of each type of product.

[BAOCHAU2803]

Answer to Question 1

E

Answer to Question 2

A product is a good, a service, or an idea received in an exchange. It can be either tangible or intangible and includes functional, social, and psychological utilities or benefits. It also includes supporting services, such as installation, guarantees, product information, and promises of repair or maintenance. A good is a tangible physical entity, such as an iPad or a Subway sandwich. A service, in contrast, is intangible; it is the result of the application of human and mechanical efforts to people or objects. Many intangible products try to make their products more tangible to consumers through advertising and tangible images. An idea is a concept, philosophy, image, or issue. Ideas provide the psychological stimulation that aids in solving problems or adjusting to the environment. For example, Mothers Against Drunk Driving (MADD) promotes safe consumption of alcohol and stricter enforcement of laws against drunk driving.

[folubunmi]

Thank you

[BAOCHAU2803]

Happy to help you