This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In establishing sales promotion objectives, a marketer should always A) concentrate on activities ... (Read 173 times)

folubunmi

  • Hero Member
  • *****
  • Posts: 524
on: Jun 29, 2018
In establishing sales promotion objectives, a marketer should always
 A) concentrate on activities that will increase consumer demand.
  B) focus on consumers.
  C) focus on resellers.
  D) be defensive in the methods used.
  E) align objectives with the organization's overall objectives.

Question 2

What is a product? Provide an example of each type of product.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

BAOCHAU2803

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

A product is a good, a service, or an idea received in an exchange. It can be either tangible or intangible and includes functional, social, and psychological utilities or benefits. It also includes supporting services, such as installation, guarantees, product information, and promises of repair or maintenance. A good is a tangible physical entity, such as an iPad or a Subway sandwich. A service, in contrast, is intangible; it is the result of the application of human and mechanical efforts to people or objects. Many intangible products try to make their products more tangible to consumers through advertising and tangible images. An idea is a concept, philosophy, image, or issue. Ideas provide the psychological stimulation that aids in solving problems or adjusting to the environment. For example, Mothers Against Drunk Driving (MADD) promotes safe consumption of alcohol and stricter enforcement of laws against drunk driving.


folubunmi

  • Hero Member
  • *****
  • Posts: 524
Reply #2 on: Jun 29, 2018
Thank you :)


BAOCHAU2803

  • Sr. Member
  • ****
  • Posts: 316
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Photograph of an occupational therapist assisting a patient with learning independence in activities Photograph of an occupational therapist assisting a patient with learning independence in activities
Gene duplication and mutation: one path to generate new enzymatic activities Gene duplication and mutation: one path to generate new enzymatic activities
Reduced mobility in late adulthood often results in more limited activities and smaller social ... Reduced mobility in late adulthood often results in more limited activities and smaller social ...
Leadership Activities That Support Intrinsic Motivation in Nurses Leadership Activities That Support Intrinsic Motivation in Nurses
Summary of the digestive activities Summary of the digestive activities
Social and leisure organizations VS. activities by Canadians age 65 and older. Social and leisure organizations VS. activities by Canadians age 65 and older.
Video: Factors that affect conduction rates (myelination, axon diameter & temperature)

For a complete list of videos, visit our video library