Author Question: Advertising that stimulates demand for a product category by informing potential customers about the ... (Read 53 times)

kfurse · **on:** Jun 29, 2018

Advertising that stimulates demand for a product category by informing potential customers about the product's features, uses, and benefits is called
A) advocacy advertising.
B) pioneer advertising.
C) institutional advertising.
D) competitive advertising.
E) comparative advertising.

Question 2

As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed
A) in danger.
B) under the authority of the government.
C) in the hands of the company's competitors.
D) in the hands of the consumer.
E) in the hands of the stockholders.