Author Question: Demand for a product category rather than for a specific brand is called primary demand. Indicate ... (Read 101 times)

formula1 · **on:** Jun 29, 2018

Demand for a product category rather than for a specific brand is called primary demand.

Indicate whether the statement is true or false

Question 2

Your firm manufactures motorcycles for the consumer market. You purchase raw materials to build the motorcycles from a variety of suppliers in the U.S. and abroad. The volume of your raw materials purchases is a function of the customer demand for your firm's motorcycles. Which of the following best describes the type of demand your firm has for these raw materials?
A) Forecasted demand
B) Elastic demand
C) Customer-driven demand
D) Joint demand
E) Derived demand