Author Question: Comparative advertisements mention the actual names of competing brands. Indicate whether the ... (Read 37 times)

WWatsford · **on:** Jun 29, 2018

Comparative advertisements mention the actual names of competing brands.

Indicate whether the statement is true or false

Question 2

Digital media have created opportunities for companies to
A) gain more control over what the consumer sees.
B) target specific markets.
C) offer the same kind of experience as a brick and mortar store.
D) manage information that is disseminated through the Web.
E) stimulate all five senses during the online shopping experience.