Brands that are promoted through comparative advertising are most ...

[Evvie72]

Brands that are promoted through comparative advertising are most likely to be
 A) market leaders.
  B) brands that are attempting to compete with market leaders.
  C) primarily services rather than tangible goods.
  D) attempting to compete on a nonprice basis.
  E) competing in a less competitive market.

Question 2

Firms that have operations or subsidiaries located in many countries are referred to as
 A) multinational enterprises.
  B) strategic alliances.
  C) joint ventures.
  D) international marketers.
  E) export alliances.

[ebenov]

Answer to Question 1

B

Answer to Question 2

A

[Evvie72]

Correct answers!

[ebenov]

Great! Please up vote