Product advertising is often used to stimulate demand directly. ...

[Jipu 123]

Product advertising is often used to stimulate demand directly.
 
 Indicate whether the statement is true or false

Question 2

Describe the seven segments included in the Social Technographics Profile.

[atrochim]

Answer to Question 1

True

Answer to Question 2

The Social Technographics Profile, developed in part by Forrester Research, groups the online community into seven segments according to how they interact with new digital media. It is important to note that these segments overlap; many online consumers may belong to multiple segments simultaneously.
Creators are those consumers who create their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis.

Conversationalists regularly update their Twitter feeds or status updates on social networking sites. Although they are less involved than creators, conversationalists spend time at least once a week (and often more) on digital media sites posting updates.

The third category is critics. Critics are people who comment on blogs or post ratings and reviews.

Collectors are perhaps the least recognized group of the seven. Collectors gather information and organize content generated by critics and creators.

Another Technographic segment, known as joiners, is growing dramatically. Anyone who becomes a member of Twitter, Facebook, or other social networking sites is a joiner.

Inactives are online users who do not participate in any digital online media, but as more and more people begin to use computers as a resource, this number is dwindling.

Spectators are those consumers who read what other consumers produce but do not create any content themselves.