Author Question: Product advertising is often used to stimulate demand directly. Indicate whether the statement is ... (Read 65 times)

Jipu 123

  • Hero Member
  • *****
  • Posts: 569
Product advertising is often used to stimulate demand directly.
 
 Indicate whether the statement is true or false

Question 2

Describe the seven segments included in the Social Technographics Profile.



atrochim

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

True

Answer to Question 2

The Social Technographics Profile, developed in part by Forrester Research, groups the online community into seven segments according to how they interact with new digital media. It is important to note that these segments overlap; many online consumers may belong to multiple segments simultaneously.
Creators are those consumers who create their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis.

Conversationalists regularly update their Twitter feeds or status updates on social networking sites. Although they are less involved than creators, conversationalists spend time at least once a week (and often more) on digital media sites posting updates.

The third category is critics. Critics are people who comment on blogs or post ratings and reviews.

Collectors are perhaps the least recognized group of the seven. Collectors gather information and organize content generated by critics and creators.

Another Technographic segment, known as joiners, is growing dramatically. Anyone who becomes a member of Twitter, Facebook, or other social networking sites is a joiner.

Inactives are online users who do not participate in any digital online media, but as more and more people begin to use computers as a resource, this number is dwindling.

Spectators are those consumers who read what other consumers produce but do not create any content themselves.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

For a complete list of videos, visit our video library