Carla is stopped by a researcher at a shopping mall and asked ...

[joe]

Carla is stopped by a researcher at a shopping mall and asked what was the last television commercial she remembers seeing. This is an example of a(n)
 A) unaided recall test.
  B) pretest.
  C) recognition test.
  D) aided recall test.
  E) memory test.

Question 2

Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.
 A) most difficult
  B) most urgent
  C) easiest
  D) most expensive
  E) most culturally sensitive

[Jordin Calloway]

Answer to Question 1

A

Answer to Question 2

C