Author Question: John was stopped at the local shopping centers and asked if he would be willing to participate in a ... (Read 21 times)

RODY.ELKHALIL · **on:** Jun 28, 2018

John was stopped at the local shopping centers and asked if he would be willing to participate in a research study.
Since John was alone and mainly doing window-shopping, he agreed to participate. John was taken to a room and
shown four new advertisements and asked various questions related to the ads. This type of technique is called?
a. Person-on-the-street interview
b. Mall-intercept interview
c. Drop-off survey
d. Ad recall interview
e. None of the above.

Question 2

A free sample generates a trial use of a brand. A high-value coupon might be included with the sample to induce the consumer to purchase the product. Then, a series of lower-value coupons are used to promote further repurchase. When the coupons are withdrawn, marketers hope that the consumer will purchase by habit. This is an example of
a. reinforcement.
b. punishment.
c. risk aversion.
d. retrieval conditioning.
e. shaping.