This topic contains a solution. Click here to go to the answer

Author Question: John was stopped at the local shopping centers and asked if he would be willing to participate in a ... (Read 65 times)

RODY.ELKHALIL

  • Hero Member
  • *****
  • Posts: 591
John was stopped at the local shopping centers and asked if he would be willing to participate in a research study.
  Since John was alone and mainly doing window-shopping, he agreed to participate. John was taken to a room and
  shown four new advertisements and asked various questions related to the ads. This type of technique is called?
 a. Person-on-the-street interview
  b. Mall-intercept interview
  c. Drop-off survey
  d. Ad recall interview
  e. None of the above.

Question 2

A free sample generates a trial use of a brand. A high-value coupon might be included with the sample to induce the consumer to purchase the product. Then, a series of lower-value coupons are used to promote further repurchase. When the coupons are withdrawn, marketers hope that the consumer will purchase by habit. This is an example of
 a. reinforcement.
  b. punishment.
  c. risk aversion.
  d. retrieval conditioning.
  e. shaping.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

briseldagonzales

  • Sr. Member
  • ****
  • Posts: 303
Answer to Question 1

b

Answer to Question 2

E




RODY.ELKHALIL

  • Member
  • Posts: 591
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


triiciiaa

  • Member
  • Posts: 349
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

For a complete list of videos, visit our video library