The advertising department for the Pennzoil Corporation is ...

[vHAUNG6011]

The advertising department for the Pennzoil Corporation is working on a print advertisement for a new product. At this point, the layout contains a phrase to attract attention, an additional phrase to provide an explanation, an illustration to show the product, and a paragraph to explain the advantages and benefits of the product. What other important element should be included?
 A) Headline
  B) Subheadline
  C) Signature
  D) Artwork
  E) Body copy

Question 2

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.
 
 Indicate whether the statement is true or false

[lkanara2]

Answer to Question 1

C

Answer to Question 2

True

[vHAUNG6011]

Excellent

[kishoreddi]

TYSM