Author Question: The advertising department for the Pennzoil Corporation is working on a print advertisement for a ... (Read 43 times)

vHAUNG6011 · **on:** Jun 29, 2018

The advertising department for the Pennzoil Corporation is working on a print advertisement for a new product. At this point, the layout contains a phrase to attract attention, an additional phrase to provide an explanation, an illustration to show the product, and a paragraph to explain the advantages and benefits of the product. What other important element should be included?
A) Headline
B) Subheadline
C) Signature
D) Artwork
E) Body copy

Question 2

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.

Indicate whether the statement is true or false