Author Question: To determine how much money to spend on advertising, marketers for a new brand of caffeinated energy ... (Read 72 times)

APUS57 · **on:** Jun 29, 2018

To determine how much money to spend on advertising, marketers for a new brand of caffeinated energy drink decided that they wanted the advertising to create awareness of the new flavor in 80 of the energy drink market within one month of introduction. The marketers then determined how much it would cost to reach this goal. This is an example of which one of the following approaches to determining advertising budgets?
A) Objective-and-task
B) Percent of sales
C) Competition matching
D) Arbitrary allocation
E) Past-year comparison

Question 2

An embargo occurs when a government suspends trade with a particular country.

Indicate whether the statement is true or false