Author Question: The last stage in the development of any advertising campaign is A) creating the advertising ... (Read 108 times)

jhjkgdfhk · **on:** Jun 29, 2018

The last stage in the development of any advertising campaign is
A) creating the advertising platform.
B) developing the media plan.
C) creating the advertising message.
D) evaluating the effectiveness of advertising.
E) defining the advertising objectives.

Question 2

Northeastern University and Penn State University both offer online MBA programs that are available to students around the world. This is an example of
A) globalization.
B) customization.
C) licensing.
D) nationalization.
E) regionalization.