This topic contains a solution. Click here to go to the answer

Author Question: The final portion of the advertising plan is the execution section, or how the advertising campaign ... (Read 168 times)

stephzh

  • Hero Member
  • *****
  • Posts: 556
The final portion of the advertising plan is the execution section, or how the advertising campaign will be implemented in the marketplace.
 
 Indicate whether the statement is true or false

Question 2

Ann was participating in a focus group interview about parking problems on campus. She didn't know what to expect before it started, but she was able to contribute quite a bit because she thought of ideas after hearing what others were saying about the problem. The group was able to come up with several viable solutions to the problem after feeding off of each others' comments. This interplay among respondents is a process called:
 a. linking.
 b. laddering.
 c. piggyback.
 d. projection.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

adammoses97

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

false

Answer to Question 2

c




stephzh

  • Member
  • Posts: 556
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


tandmlomax84

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

For a complete list of videos, visit our video library