The step in developing an advertising campaign that directly ...

[student77]

The step in developing an advertising campaign that directly precedes campaign execution is
 A) defining advertising objectives.
  B) creating the advertising platform.
  C) evaluating advertising effectiveness.
  D) developing a media plan.
  E) creating the advertising message.

Question 2

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?
 A) Exporting
  B) Accidental exporting
  C) Limited exporting
  D) Licensing
  E) Globalization of markets

[yahahah24021]

Answer to Question 1

E

Answer to Question 2

E

[student77]

Great answer, keep it coming

[amcvicar]

Gracias!