Author Question: The first step in developing an advertising campaign is to: A) identify the advertising objectives. ... (Read 106 times)

vicky · **on:** Jul 14, 2018

The first step in developing an advertising campaign is to:
A) identify the advertising objectives.
B) analyze different advertising platforms.
C) determine which advertising would best reach the target market.
D) determine who makes up the target audience.
E) evaluate advertising's effectiveness in reaching the target market.

Question 2

Arbach's responsibility is to ensure that materials used in production are at the right place at the right time. His job involves
A) quality control.
B) lead time planning.
C) operational planning.
D) scheduling.
E) design planning.