Author Question: The step in developing an advertising campaign that directly precedes campaign execution is A) ... (Read 66 times)

student77 · **on:** Jun 29, 2018

The step in developing an advertising campaign that directly precedes campaign execution is
A) defining advertising objectives.
B) creating the advertising platform.
C) evaluating advertising effectiveness.
D) developing a media plan.
E) creating the advertising message.

Question 2

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?
A) Exporting
B) Accidental exporting
C) Limited exporting
D) Licensing
E) Globalization of markets