Author Question: In a flighting advertising schedule, some advertising is used during every period of the campaign, ... (Read 121 times)

jeatrice · **on:** Jun 29, 2018

In a flighting advertising schedule, some advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Futures Company MindBase psychographic segmentation scheme consists of 66 general segments.
a. True
b. False
Indicate whether the statement is true or false