Author Question: A(n) ____ is an organization that links buyers and sellers in different countries but is not ... (Read 29 times)

anjilletteb · **on:** Jun 29, 2018

A(n) ____ is an organization that links buyers and sellers in different countries but is not involved in manufacturing.
A) trading company
B) exporter
C) joint venture
D) strategic alliance
E) licensee

Question 2

What common goal do corporate image advertising, advocacy advertising, and cause-related advertising share? Outline the unique features of each of these types of corporate advertising.

trampas · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

The goal of all corporate advertising is to establish a favorable attitude toward a company as a whole.

Corporate image advertising focuses on enhancing the overall image of a firm among important constituentsusually customers, employees, and the general public. It can range from a general favorable image to a specific image.

Advocacy advertising attempts to establish an organization's position on important social, political, or environmental issues. Of course, a firm has a purpose in running such advocacy ads. Typically, the issue chosen is directly relevant to the business operations of the organization.

Cause-related advertising affiliates a firm with worthwhile social causesreducing poverty, increasing literacy, curbing drug abuse, fighting disease. The idea behind cause-related marketing is that a firm launches an effort or funds a campaign that makes a positive difference in society. It may also donate money to a nonprofit organization in exchange for associating its company name with the work of that group. The purpose of cause-related marketing is to enhance the image of the firm in the minds of consumers by associating the firm with a worthy cause.