Answer to Question 1
A
Answer to Question 2
The goal of all corporate advertising is to establish a favorable attitude toward a company as a whole.
Corporate image advertising focuses on enhancing the overall image of a firm among important constituentsusually customers, employees, and the general public. It can range from a general favorable image to a specific image.
Advocacy advertising attempts to establish an organization's position on important social, political, or environmental issues. Of course, a firm has a purpose in running such advocacy ads. Typically, the issue chosen is directly relevant to the business operations of the organization.
Cause-related advertising affiliates a firm with worthwhile social causesreducing poverty, increasing literacy, curbing drug abuse, fighting disease. The idea behind cause-related marketing is that a firm launches an effort or funds a campaign that makes a positive difference in society. It may also donate money to a nonprofit organization in exchange for associating its company name with the work of that group. The purpose of cause-related marketing is to enhance the image of the firm in the minds of consumers by associating the firm with a worthy cause.
Divorce Rates, Selected Countries In many countries divorce rates have risen in recent decades.
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