Author Question: Many companies choose to standardize their ____ across national boundaries to maintain a consistent ... (Read 27 times)

torybrooks · **on:** Jun 29, 2018

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.
A) technology
B) ethical behavior
C) language
D) dress code
E) products

Question 2

Before the release of the newest iPhone by Apple Inc, an Apple juice brand used an actor dressed up like an apple to hold a sign encouraging those waiting in line to try its juice. The brand thought this would be a creative event that would spark an interest in Apple iPhone fans as they stood waiting in line with little else to do. This is an example of
A) buzz marketing.
B) viral marketing.
C) electronic marketing.
D) sales promotion.
E) product placement.