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Author Question: The strategic location of products or product promotions within entertainment media content to reach ... (Read 25 times)

future617RT

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on: Jun 29, 2018
The strategic location of products or product promotions within entertainment media content to reach the product's target market is known as product
 A) showcasing.
  B) display.
  C) placement.
  D) incorporation.
  E) endorsement.

Question 2

An automaker runs a commercial talking about the clean energy of its new hybrid, showing it zooming past pristine sandy beaches and next to sparkling mountain springs. What is the automaker using?
 a. cause-related advertising
  b. buzz marketing
  c. advocacy advertising
  d. green marketing


bulacsom

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D


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