The strategic location of products or product promotions within entertainment media content to reach the product's target market is known as product
A) showcasing.
B) display.
C) placement.
D) incorporation.
E) endorsement.
Question 2
An automaker runs a commercial talking about the clean energy of its new hybrid, showing it zooming past pristine sandy beaches and next to sparkling mountain springs. What is the automaker using?
a. cause-related advertising
b. buzz marketing
c. advocacy advertising
d. green marketing
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