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Author Question: In order to have some of its cereals highlighted in a mailing sent out by Safeway, General Mills has ... (Read 90 times)

KimWrice

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on: Jun 29, 2018
In order to have some of its cereals highlighted in a mailing sent out by Safeway, General Mills has agreed to pay a portion of their costs associated with the advertising mailer. General Mills' payment is designed to
 A) facilitate reseller support.
  B) encourage product trial.
  C) retain loyal customers.
  D) identify prospects.
  E) reduce sales fluctuations.

Question 2

When marketers are considering cause-related advertising, it should be stressed that this type of advertising works best when the company involved
 a. needs to do damage control.
  b. is motivated to create close relationships with consumers.
  c. chooses an issue that connects with its business.
  d. wants to create a buzz about an exciting product.


deja

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C


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KimWrice

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Reply #2 on: Jun 29, 2018
Thank you


deja

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Reply #3 on: Jun 29, 2018
No problemo


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